Australian regulators pull the adverts on impotence
Drive down a highway in Australia and you’re likely to see a billboard with the burning question of the day, “Want longer sex?” So, what possibilities are offered? I suppose the target market is middle-aged and elderly males. The research in Australia shows that only 11% of men who have erectile dysfunction get any treatment. Let’s just pause there. That’s a remarkable finding from a survey. Where do the other 89% of men live their lives? How can they not know about Viagra and how easy it is to get a prescription or buy it online? Be that as it may, men who have problems of impotence, whether it’s erectile dysfunction or premature ejaculation, are likely to slow the car and read carefully. Suppose they have children in the car with them. Are those same men going to want to answer the inevitable questions, like what do this doggy do with another doggy? I think not. Parents should never be put in the situation of having to explain sex to their own children. It should all be left to come naturally when they have their first chance on their wedding nights. And what about the religious and high-minded who think that it is never appropriate to talk about sex in public? The upshot? The Australian Advertising Standards Board has banned the adverts as too “blatant”.